¶ Imagery
The basic principle is to create a dark, attractive brand that sees itself as more than just a straw company. To achieve this, extremely dark imagery is used with strongly neon-like elements in red and pink color accents.
¶ Visual World
The brand is mainly located in front of a black background and should always have a mystical, striking aura. The main two colors, red and blue, always have to be present and be mostly the only two colors used in the picture. In addition, they are primarily used as strong accents in dark rooms in order to shine as much as possible.
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¶ Cast
The actors/cast should, regardless of gender, always be able to create an attractive charisma and be able to be present in the dark, mystical room. Even though the main target group might be the gastronomy, when advertising and marketing the brand we focus on the private customer market. Our models must always be well groomed in order to be as attractive as possible and to be able to fulfill the wanted sex appeal. In addition, the focus is on unique personalities who wear exciting hairstyles, tattoos and clothes. We don't want ordinary people to convey our brand image.
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¶ Composition
Now all aspects are combined into a finished composition. Since the largest sales market is the furnishing of parties, all given conditions come together there. This means that you are now at a cool party and the attractive models (male & female) are enjoying their drinks while looking to hook up tonight.
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